July EV Sales: Leaf Up Volt Down


The July EV sales for the Nissan Leaf and Chevrolet Volt have been released and the Leaf takes July.  For the month, the Leaf sold 1,864 units which was its best July showing.  That brings the total sales of the Leaf Year To Date to 11,703 which means more Leafs have been sold in the first seven months of 2013 then all of 2012 or 2011 despite serious inventory issues in 2011.  The Chevrolet Volt on the other hand only sold 1,788 in July which was less than July of 2012 when the Volt sold 1,849 units.  For the year, the Volt has sold 11,643 cars which is up from the Year To Date total of 10,666 in 2012.  However, sales are sluggish which is why GM has announced a $5,000 cut in price on 2014 Volts to a starting price of $34,995.  “The lower price and cost savings from driving on electricity provide Volt owners an unmatched balance of technology, capability and cost of ownership,” said Don Johnson, U.S. vice president of Chevrolet sales and service, in a statement. “The 2014 Volt will offer the same impressive list of features, but for $5,000 less. The reduction in price is still accompanied by a $7,500 government rebate which will bring the price of the car down to a level that will appeal to a much larger circle of potential consumers. The Volt is following the lead of the Nissan which reduced the price of the Leaf by $6,400 to $29,650. And last month, Ford cut the price of the Focus EV by $4,000 to $35,995.  The Volt should now begin to double the sales of the Leaf.  It’s simply a much better car. But it will all be for naught if the EV car makers can’t make the cars profitable and that will only happen if they can reduce the price of producing the batteries.  The future of EVs depends on it.

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