This morning I read an article about the reasons electric vehicles are not yet taking off. The reasons were simple but not entirely valid. I have owned a Chevy Volt for over one year and am absolutely in love with the car. It is one of the best cars I have ever owned. As a car enthusiast, I have owned and driven many different vehicles and you can’t but be impressed after driving one. In the year I have owned it, I have driven 9000 electric miles. I fill up once every six weeks and my electric bill has only increased by approximately $45.00/month. I knew I was on the right track when I saw Jay Leno drive his out of the dealer’s lot. So why are the EVs, particularly the Volt struggling? There are several reasons. 1) GM has done a poor job marketing the car. GM did not discuss the fact that when it launched last year, it was only available in five states and DC. So of course the car sales were not eye-opening. When they became available nationwide and in Canada, instead of a media blitz, GM put out little feelers, almost like dipping your foot in cold pool water. When all of the conservative pundits were knocking the car, none of whom drove one of course, GM did a terrible job of fighting back. Finally, after the car was cleared of the fire hazard rumors, GM did not react strongly enough. Just now, is GM beginning to put some money into a well thought out, well conceived, marketing campaign. It is a little late but at least it’s here. I attended a breakfast sponsored by GM looking for feedback on the Volt. There were Volt owners from all over the NY Tri-State area talking about their cars. Not one person had a negative thing to say. There were some suggestions, but overall, anyone who owns one, loves it. That’s what GM should be pushing. 2) They are expensive but this is hardly a reason to give up on the technology. How many people purchased Flat Screen HD TVs when they launched at $10,000 and more? But eventually the technology became better, cheaper and available to most people. The same thing will happen with the Volt and all electric vehicles. As the batteries become cheaper and better, the prices of the cars will come down. There was much anger over federal and state subsidies but those subsidies should be looked at as an investment in our future not as entitlements 3) The charging infrastructure is not there yet. Simply, there are not enough fast charging stations. Although some progress has been made, the ramp up of charging facilities that was supposed to happen over a period of years is happening very slowly. There is a cost involved and until the government and business sector see the viability, the process will continue to move slowly. The oil companies certainly don’t want this technology to go forward. But no matter the cost, it will pale in comparison to $5.00 or more gas. I remember waiting in 45 minute gas lines when I was a child. We should have been weaned off foreign oil long ago but now there is no choice. The US of A will be better for it in the long run. Anyone who has his or her doubts, should go test drive one and then decide. Finally, the US has often lagged behind the rest of the world in creating things in the last decade or two, thank goodness for Apple. Let’s not give this away to the Chinese or Japanese. Let’s support R and D for this technology so that we can lead the world, create jobs and help the environment all at the same time. Sounds like a win, win to me.